A full-phase agency, built the slow way
We didn't start as a 360° shop. We became one because our clients kept asking us to fix problems that lived between agencies, not inside one.
How we got here
elMoondo started in 2016 as a three-person media planning shop. The work was good, but a pattern kept repeating: the media plan would be right, the creative brief would be right, and the campaign would still underperform — because nobody owned the seam between the two.
So we hired a creative director. Then someone to own search. Then a data lead who could tie all of it back to revenue instead of platform metrics. A decade later, that's still the model: not four separate service lines sold under one logo, but one team that plans, makes, runs, and measures the whole thing together.
Today elMoondo works with brands across 18 countries — from early-stage challengers who need their first real growth engine to established players untangling years of fragmented vendor relationships.
How we make decisions
Evidence Over Ego
The best idea in the room wins, regardless of whose title is attached to it — and "the data doesn't support it" is a complete sentence here.
One Team, One P&L
We don't let internal teams compete for budget credit. Everyone is measured against the client's outcome, not their department's output.
Built For Now
Search, social, and AI discovery all changed shape in the last few years. We rebuild our own playbooks at the same pace.
Long-Term Over Quick Wins
We'll tell you when a tactic will spike a metric but hurt the brand. We'd rather lose the quarter than lose your trust.
The people steering the ship
Amara Reyes
Founder & CEO
Daniyar Kessel
Head of Strategy
Ines Lacroix
Head of Creative
Tomas Okoye
Head of Performance & Search
Curious what it's like to work with us?
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